HEYTEA began in 2012 in a modest, 20-square-meter shop situated in an alley in Jiangbianli, Guangdong, China. Driven by the mission and vision of "Drive Quality, Spark Joy," HEYTEA created a "New Asian Tea'' sensation. It revolutionised the entire tea beverage industry with their commitment to using only REAL ingredients, eliminating the use of creamer, plant-based powder, artificial flavours and colourants. HEYTEA is the originator of Cheese Tea, an innovative fusion of creamy cheese foam with fresh tea, captivating drinkers globally. Its New Asian Tea beverages aim to rejuvenate traditional Chinese tea culture and to provide innovative, high-quality tea experiences to a global audience. In 2018, HEYTEA expanded its reach internationally, beginning its globalisation expansion. In 2023, HEYTEA opened its first USA store in Broadway, New York. Currently, HEYTEA operates over 4,000 stores in over 300 cities worldwide, serving over 100 million consumers globally.